Articolo | Museum International 2018
- Pubblicazioni, Web Strategy Museale
Web Strategy in Museums: An Italian Survey Stimulates New Visions.
La prestigiosa rivista Museum International ICOM / UNESCO ha pubblicato un nostro articolo sulla Web Strategy Museale.
S. D. Orlandi, Gianfranco C., Ferrara V. , Marras A. M., Radice S., Bertacchini E., Nizzo V. and Maffei T. , 2018, Web Strategy in Museums: An Italian Survey Stimulates New Visions. In Museum International N°70.
Abstract
Museums must adapt to the increasingly massive use of the Internet, and use it to reach new audiences and find new ways of enhancing culture, or consolidate the relationship with their existing public. Therefore, defining an online strategy that conforms to the museum’s mission may prove difficult.
Da ICOM Italia
Da Tandfonline
Da Academia
