Article | Museum International 2018
- Museum Web Strategy, Pubblications
Web Strategy in Museums: An Italian Survey Stimulates New Visions.
We are honoured that the relevant Museum International ICOM UNESCO magazine has published our article on our research work on Museum Web Strategy.
S. D. Orlandi, Gianfranco C., Ferrara V., Marras A. M., Radice S., Bertacchini E., Nizzo V. and Maffei T., 2018, Web Strategy in Museums: An Italian Survey Stimulates New Visions. In Museum International N°70
Abstract
Museums must adapt to the increasingly massive use of the Internet, and use it to reach new audiences and find new ways of enhancing culture, or consolidate the relationship with their existing public. Therefore, defining an online strategy that conforms to the museum’s mission may prove difficult.
